The student is unable to demonstrate a satisfactory understanding of key principles of effective business communication. He/she does not give evidence of sufficient ability to achieve straightforward communication objectives in the work-related situations practised on the course. Spoken and written language skills may be below the required level for the satisfactory production of everyday business messages.
The student demonstrates an understanding of key principles of effective business communication. He/she is able to achieve straightforward communication objectives in common work-related situations and can vary his/her communication style according to the situation. Spoken fluency and language range are sufficient to cope with common work-related situations. Writing shows satisfactory control of grammar and lexis for the production of standard business messages.
The student demonstrates a good understanding of key principles of effective business communication. He/she is able to achieve communication objectives in common work-related situations with a degree of success and can adapt his/her communication style according to audience and context. Speech is fluent, with a relatively high degree of grammatical control and evidence of a wide range of vocabulary. Writing shows good control of grammar, lexis and style.
The student demonstrates an excellent understanding of key principles of effective business communication. He/she is able to communicate clearly, concisely and appropriately in common work-related situations, and is effective in adapting both the style and content of a message to different audiences and in different contexts. Speech is very fluent, flexible and easy to understand, with evidence of a wide active vocabulary. Writing shows excellent control of grammar, lexis and style.
