Customer-Oriented Business Development and Marketing (10cr)
Code: A9480-3012
General information
- Enrollment
- 24.11.2025 - 30.11.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 31.07.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management (HBA2), Laurea Leppävaara
- Teachers
- Sari Jääskeläinen
- Liko Markkinointi Virtuaali
- Teacher in charge
- Veera Peltomaa
- Groups
-
HBA225SNDegree Programme in Business Management, daytime studies, S25, Leppävaara
- Study unit
- A9480
Learning outcomes
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.
Evaluation scale
H-5