•   SB Market Study in the field of HR business and a Market Entry Plan SB00BK94-3007 01.01.2022-31.07.2022  15 op  (HLBW, ...) +-
    Vastuuopettaja

    Aapo Hollanti

    Toteutusmuoto

    Etäopetus

    Toteutustapa

    Project has two goals: To learn how large companies in Finland use educational services to train their staff. After learning about the market situation a market entry plan (marketing strategy) is created. During the project the group will gain understanding of the HR culture in Finland as well as educational culture concerning the education of the work force. Key to success is to understand how to differentiate the Laurea client from the competition.

    Key skills are: Market Study, Market Strategy, Market Entry Models, Marketing, Strategic Marketing, Implementation and Project Management


    This project can also produce knowledge and credits in other modules, such as Project management.
    Coaching and communication: will be agreed in the beginning of the project/semester
    This project is suitable for blended learning students (monimuoto): NO

    If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

    Service Business Project 13

    Project Day is Wednesday
    Pre-Brief at 12th of Jan at 15.00

    Laurea reserves the right to make changes.

    Opetuskieli/-kielet
    • englanti
    Suorituskieli/-kielet
    • englanti
    Ajoitus

    01.01.2022 - 31.07.2022

    Ilmoittautumisaika

    29.11.2021 - 05.12.2021

    Ryhmä(t)
    • HLBW
    • HLBV21SN
    Paikkoja

    7 - 7

    Yksikkö

    Laurea Hyvinkää, liko

    Opettaja(t)

    Pyry Airaksinen, Aapo Hollanti

    Koulutus

    Liiketalouden koulutus (HLB2), Laurea Hyvinkää

    Toimipiste

    Laurea Hyvinkää

    T&K osuus

    15 op

    Virtuaaliosuus

    15 op