47% Lähiopetus, 53% Etäopetus
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: International Marketing Planning and Implementation in selected markets; segmentation, marketing message and channels.
Create and develop digital services and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Evaluation criteria will be gone through in the beginning of the project.
19.08.2019 - 31.12.2019
13.05.2019 - 26.05.2019
3 - 5
Pyry Airaksinen, Katriina Knuuti
HLY2 Liiketalouden koulutus, Laurea yhteinen
Study is suitable for exchange students
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Project meetings on Wednesdays 10-11
The invitation of the project briefing (when project starts) will be sent by e-mail on Aug./Sept. 2019