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SB: International Marketing Planning and Implementation (15 op)

Toteutuksen tunnus: SB00BK93-3001

Toteutuksen perustiedot


Ilmoittautumisaika

13.05.2019 - 26.05.2019

Ajoitus

19.08.2019 - 17.12.2019

Opintopistemäärä

15 op

Virtuaaliosuus

8 op

TKI-osuus

15 op

Toteutustapa

47 % Lähiopetus, 53 % Etäopetus

Yksikkö

Laurea-ammattikorkeakoulu

Toimipiste

Laurea Hyvinkää

Opetuskielet

  • Englanti

Paikat

3 - 5

Koulutus

  • Liiketalouden koulutus (HLY2), Laurea yhteinen

Opettaja

  • Pyry Airaksinen
  • Katriina Knuuti

Vastuuopettaja

Pyry Airaksinen

Ryhmät

  • HLBV19SN
    Liiketalouden ydinosaamisen P2P-projektit

Toteutustapa

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: International Marketing Planning and Implementation in selected markets; segmentation, marketing message and channels.
Create and develop digital services and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Oppimateriaali ja suositeltava kirjallisuus

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Kansainvälisyys toteutuksella

Study is suitable for exchange students

Opiskelijan ajankäyttö ja kuormitus

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Evaluation criteria will be gone through in the beginning of the project.