Digital Marketing in Industrial Wholesale Sector, Social Media Campaign Planning & Implementation (15 op)
Toteutuksen tunnus: SB00BK83-3005
Toteutuksen perustiedot
Ilmoittautumisaika
07.12.2020 - 31.12.2020
Ajoitus
01.01.2021 - 24.05.2021
Opintopistemäärä
15 op
Virtuaaliosuus
8 op
TKI-osuus
15 op
Toteutustapa
47 % Lähiopetus, 53 % Etäopetus
Yksikkö
Laurea Hyvinkää, liko
Toimipiste
Laurea Hyvinkää
Opetuskielet
- Englanti
Paikat
7 - 7
Koulutus
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää
Opettaja
- Pyry Airaksinen
Vastuuopettaja
Pyry Airaksinen
Ryhmät
-
HLBV20SNLiiketalouden ydinosaamisen P2P-projektit
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
Toteutustapa
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Digital marketing planning and implementation in B2B markets. Target group analysis, channel selection and marketing message development.
This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
This is a Finnish business looking to develop digital marketing communications; social media marketing and blogging as well as as marketing segmentation are important.
Aika ja paikka
Project meetings on Tuesdays 9-10
The invitation of the project briefing (when project starts) will be sent by e-mail.
Oppimateriaali ja suositeltava kirjallisuus
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Kansainvälisyys toteutuksella
Study is suitable for exchange students
Opiskelijan ajankäyttö ja kuormitus
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Evaluation criteria will be gone through in the beginning of the project. Criteria Level II is used.