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Digital Analytics and Consumer Insight (5 op)

Toteutuksen tunnus: R0296-3005

Toteutuksen perustiedot


Ilmoittautumisaika

18.05.2020 - 24.05.2020

Ajoitus

17.08.2020 - 31.10.2020

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

TKI-osuus

1 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Tikkurila, liko

Toimipiste

Laurea Verkkokampus

Opetuskielet

  • Englanti

Paikat

20 - 35

Koulutus

  • Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law

Opettaja

  • Asko Mononen

Vastuuopettaja

Asko Mononen

Ryhmät

  • CCH220SY
    Complementary competence (bachelor’s studies), S20, Business, administration and law

Osaamistavoitteet

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Toteutustapa

This is 100% online course, done in Canvas- platform.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Oppimateriaali ja suositeltava kirjallisuus

All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

Toteutuksen valinnaiset suoritustavat

If you already have valid Google Analytics certificates and have made projects on this field, there's possibility to demonstrate your earlier competence without completing this course. In this case, contact asko.mononen@laurea.fi

Työelämäyhteistyö ja/tai TKI

Not included in this online course.

Toteutuksen tärkeät päivämäärät

Course is open online during August 17-October 31, 2020.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

Self-paced online studies

Sisältö ja sen jaksotus

-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Lisätietoja opiskelijoille

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

Hylätty (0)

Student fails to complete Google analytics certificates and other assignments by deadline.

Arviointikriteerit, tyydyttävä (1-2)

Student completes at least 1/5 Google Analytics Academy-course and partially completes given assignments.

Arviointikriteerit, hyvä (3-4)

Student completes Google Analytics Academy-courses (5 certificates) and is active in course's discussion forums.

Arviointikriteerit, kiitettävä (5)

Student completes Google Analytics Academy-courses (5 certificates), is active in course's discussion forums, provides several quality examples of related topics and gives constructive feedback for other students.