Content Marketing (5 op)
Toteutuksen tunnus: R0294-TOH1811
Toteutuksen perustiedot
Ilmoittautumisaika
14.05.2018 - 14.06.2018
Ajoitus
01.10.2018 - 21.12.2018
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Laurea Tikkurila, liko
Toimipiste
Laurea Yhteinen
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettaja
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Toteutustapa
This is an online course during autumn 2019
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
There will be few webinars during the course which are recorded. The schedule for the webinars will be announced in the learning platform.
Aika ja paikka
The course is offered completely online.
Oppimateriaali ja suositeltava kirjallisuus
The learning material will be provided in the learning environmnent Eliademy which is used in this course.
Työelämäyhteistyö ja/tai TKI
Industry certifications.
Toteutuksen tärkeät päivämäärät
The course will open on October 1, 2019
Opiskelijan ajankäyttö ja kuormitus
This elective course is estimated to require in average 135 hours of work.
Arviointimenetelmät ja arvioinnin perusteet
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Arviointikriteerit, hyväksytty/hylätty
Detailed information on evaluation will be provided in the learning platform.