Content Marketing (5 op)
Toteutuksen tunnus: R0294-3002
Toteutuksen perustiedot
Ilmoittautumisaika
03.02.2020 - 09.02.2020
Ajoitus
01.03.2020 - 19.06.2020
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö D, Tikkurila, liko
Toimipiste
Laurea Yhteinen
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
- Tiina Leppäniemi
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
TOH219SYTäydentävä osaaminen (amk-tutkinto), S19, Kauppa, hallinto ja oikeustieteet
-
CCH219SYComplementary competence (bachelor’s studies), S19, Business, administration and law
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Toteutustapa
This is an online course during spring 2020.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work during March, April and May. Students are required to return assignments according to given schedule.
During the coure there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.
Oppimateriaali ja suositeltava kirjallisuus
The learning material will be provided in the learning environmnent Optima which is used in this course.
Toteutuksen valinnaiset suoritustavat
The normal AHOT/Competence Demonstration as instucted in link.laurea.fi.
Työelämäyhteistyö ja/tai TKI
Industry certifications (Hubspot)
You will do the course assignments for an orgaization of your choice.
Toteutuksen tärkeät päivämäärät
The course will open March 1, 2020
Opiskelijan ajankäyttö ja kuormitus
This elective course is estimated to require in average 135 hours of work.
Sisältö ja sen jaksotus
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
Lisätietoja opiskelijoille
The level 2 evaluation criteria are used in this course.
Arviointimenetelmät ja arvioinnin perusteet
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Arviointikriteerit, hyväksytty/hylätty
Detailed information on evaluation will be provided in the learning platform.