Digital Service Business and Marketing (10 op)
Toteutuksen tunnus: R0218-3011
Toteutuksen perustiedot
Ilmoittautumisaika
26.11.2018 - 06.01.2019
Ajoitus
07.01.2019 - 14.05.2019
Opintopistemäärä
10 op
Virtuaaliosuus
10 op
TKI-osuus
1 op
Toteutustapa
Etäopetus
Yksikkö
Laurea-ammattikorkeakoulu
Toimipiste
Laurea Tikkurila
Opetuskielet
- Englanti
- Suomi
Paikat
0 - 40
Koulutus
- Tietojenkäsittelyn koulutus (NTV2), Laurea Tikkurila
Opettaja
- Terhi Kärpänen
Vastuuopettaja
Terhi Kärpänen
Ryhmät
-
NTV218KATietojenkäsittelyn koulutus, monimuotototeutus, K18, Tikkurila
Osaamistavoitteet
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Toteutustapa
This is a virtual course, but first lesson is in class-room. The learning platform used in the course is Optima.
The main themes in the course are:
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.
Oppimateriaali ja suositeltava kirjallisuus
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.
Työelämäyhteistyö ja/tai TKI
As part of the course the participants will take certification courses offered by acknowledged industry partners.
Toteutuksen tärkeät päivämäärät
First lesson is in class-room. .
Certifiications can be accomplished any time during the spring. Other parts of the course are open from January to May 2019. The participants can proceed at the own pace as long as the latest return dates (deadlines) are met.
Kansainvälisyys toteutuksella
The participants will earn internationally acknowledged certificates offered by international organizations.
Opiskelijan ajankäyttö ja kuormitus
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Grading will be based on individual assignments and certifications.
Hylätty (0)
Student will not pass the level one.
Arviointikriteerit, tyydyttävä (1-2)
- plan the progress of his/her work and use of time under guidance
– work under guidance using the skills and methods learned
– search for information in different sources
- report
Arviointikriteerit, hyvä (3-4)
– plan and manage the progress of his/her work and use of time
– work using the skills and methods learned
–report in the agreed manner
Arviointikriteerit, kiitettävä (5)
– manage his/her time appropriately, completing the agreed tasks at the required quality level
– work responsibly, applying the skills and methods learned
– report and communicate in a professional manner