Opinto-opas

Osaamistavoitteet

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Toteutustapa

There are two parts in this course.
A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Presence is compulsory during the kickoff on 16th of January at 14:00 in Leppävaara Campus Digital Living Lab (room: 009 at ground floor).

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2023

Aika ja paikka

First session at Laurea Leppävaara-campus, Digital Living Lab (room 009 below the library).

Oppimateriaali ja suositeltava kirjallisuus

Suomeksi
Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.

Työelämäyhteistyö ja/tai TKI

Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.

Toteutuksen tärkeät päivämäärät

The coaching sessions take place between Jan 16, 2023 - March 06, 2023 between 14-16.00. Students are encouraged to meet each other and the coaches face-to-face during the course in Laurea Digital Living Lab, Room 009, Leppävaara campus. The couching sessions can be also online. These sessions and link to Zoom can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.

Kansainvälisyys toteutuksella

This course is suitable for exchange students as well.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 26.7 hours of work performed by the student.

Sisältö ja sen jaksotus

The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Arviointiasteikko

H-5

Hylätty (0)

See details on Canvas -platform.

Arviointikriteerit, tyydyttävä (1-2)

See details on Canvas -platform.

Arviointikriteerit, hyvä (3-4)

See details on Canvas -platform.

Arviointikriteerit, kiitettävä (5)

See details on Canvas -platform.