Ove Backlund

Lähiopetus

E.g Finch, Brian. 2013. How to write a business plan. Kogan Page. Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson. Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published. Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles

• englanti

01.02.2022 - 10.05.2022

29.11.2021 - 14.12.2021

• HMA221SN

20 - 40

Laurea Leppävaara, liko

Ove Backlund, Sini Setälä

Degree Programme in Service Business Management (HMA), Laurea Leppävaara

Laurea Leppävaara

H-5

1. Development of a Business plan and Canvas for own business idea.
2. Company project tbc.

Week 5 Course introduction
Week 12 Business plan pitching to judges.
Week 14 Project company presentation. Project targets.
Week 19 Company report presentation.

Week 5 Course introduction, team building. Business idea.
Week 6 Business plan lectures.
Week 7 Business plan lectures. Business idea discussions teamwise.
Week 8 No class.
Week 9 Marketing, Canvas lectures.
Week 10 Buying behavior, Internal marketing lectures.
Week 11 No class. Independent working for business plan pitch.
Week 12 Business plan pitching to judges. Please note time: 9-15.
Week 13 Independent working for finalizing the business plan and Canvas report. Tutoring available.
Week 14 Case company introduction.
Week 15 Preliminary plans for company project. Discussions teamwise.
Week 16 No class. Independent working for case company project
Week 17 No class. Independent working for case company project.
Week 18 No class. Independent working for case company project.
Week 19 Case company project report presentations.

Leppävaara campus, February 1-May 10, 2022. Lectures/meetings on Tuesdays at 8.45-11.15.
Please note the schedule below.