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Customer-Oriented Business Development and Marketing (10 op)

Toteutuksen tunnus: A9480-3005

Toteutuksen perustiedot


Ilmoittautumisaika

29.11.2021 - 14.12.2021

Ajoitus

01.02.2022 - 10.05.2022

Opintopistemäärä

10 op

Toteutustapa

Lähiopetus

Yksikkö

Laurea Leppävaara, liko

Toimipiste

Laurea Leppävaara

Opetuskielet

  • Englanti

Paikat

20 - 40

Koulutus

  • Degree Programme in Service Business Management (HMA), Laurea Leppävaara

Opettaja

  • Sini Setälä
  • Ove Backlund

Vastuuopettaja

Ove Backlund

Ryhmät

  • HMA221SN
    Degree Programme in Service Business Management, daytime studies, S21, Leppävaara

Osaamistavoitteet

The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- develop customer-oriented products and services
- choose the right marketing measures for different target groups

Toteutustapa

Lectures, develoment of a business plan, work life project with a company, presentations in class.
The assigments and the project are made in teams.

Oppimateriaali ja suositeltava kirjallisuus

E.g
Finch, Brian. 2013. How to write a business plan. Kogan Page.
Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.
Osterwalder, A. & Pigneur, Y. 2009. Business Model Generation. Amsterdam. Self Published.
Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Työelämäyhteistyö ja/tai TKI

1. Development of a Business plan and Canvas for own business idea.
2. Company project tbc.

Toteutuksen tärkeät päivämäärät

Week 5 Course introduction
Week 12 Business plan pitching to judges.
Week 14 Project company presentation. Project targets.
Week 19 Company report presentation.

Sisältö ja sen jaksotus

Week 5 Course introduction, team building. Business idea.
Week 6 Business plan lectures.
Week 7 Business plan lectures. Business idea discussions teamwise.
Week 8 No class.
Week 9 Marketing, Canvas lectures.
Week 10 Buying behavior, Internal marketing lectures.
Week 11 No class. Independent working for business plan pitch.
Week 12 Business plan pitching to judges. Please note time: 9-15.
Week 13 Independent working for finalizing the business plan and Canvas report. Tutoring available.
Week 14 Case company introduction.
Week 15 Preliminary plans for company project. Discussions teamwise.
Week 16 No class. Independent working for case company project
Week 17 No class. Independent working for case company project.
Week 18 No class. Independent working for case company project.
Week 19 Case company project report presentations.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles