Opinto-opas

Osaamistavoitteet

The student is able to
- explain the strategic shift to service-based business logic and its impact on corporate level
- analyse a company’s strategy and strategic choices
- master the key concepts, principles and methods of strategic management

Toteutustapa

Lectures, group work, individual assignments

Oppimateriaali ja suositeltava kirjallisuus

Lusch, Robert F. & Vargo, Stephen L. 2014. Service-Dominant Logic. Premises, Perspectives,
Possibilities. Cambridge University Press, UK.
Literature list will be published in optima.

Työelämäyhteistyö ja/tai TKI

Each student may select the case company/organization for the course assignment him/herself.

Kansainvälisyys toteutuksella

International student group

Opiskelijan ajankäyttö ja kuormitus

5 ects credits = 135 hours (1 credit = 27 hours of work)
Contact sessions
Reading the literature for the assignments
Collaboration with the case company/organization
Writing the assignments (notes, reports)

Lisätietoja opiskelijoille

It is compulsory to attend the contact sessions.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Assessment
- Pre assignment (individual/group assignment): fail/pass
- Literature analysis (individual assignment): 30%
- Focus of the development case (individual assignment): 10%
- Final development plan for strategic service innovation or business model in the case organizations (individual assignment): 60%
Oral presentations and activity in classes
- Thoroughness of the analysis presented
- Logical flow and clarity of presentations
- Comments and contribution to discussion during classes
- Presence and activeness
Reports
- Comprehensiveness of the theoretical foundation
- Logic, objectivity, thoroughness and motivation of the arguments and ideas presented in the literature analysis as well as in the final report
- Concreteness of the action plan provided in the final report
- Clarity of the written reports

Arviointikriteerit, tyydyttävä (1-2)

Grade 1 - Student is able
Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically.
Problem solving: To solve problems in research, development and/or innovation activities.
Development: To recognise and analyse focuses of development making use of the knowledge base.
Communication: To communicate clearly both orally and in writing.

Arviointikriteerit, hyvä (3-4)

Grade 3 - Student is able
Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.
Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.
Development: To create target-oriented, justified development plans considering the community.
Communication: To communicate in a competent, clear and consistent manner both orally and in writing.

Arviointikriteerit, kiitettävä (5)

Student is able
Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.
Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.
Development: To develop the activities of the competence area in a target-oriented and communal fashion.
Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field.