Business Online Visibility (5 op)
Toteutuksen tunnus: 01473-3001
Toteutuksen perustiedot
Ilmoittautumisaika
04.02.2019 - 10.02.2019
Ajoitus
01.03.2019 - 31.05.2019
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
TKI-osuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Laurea-ammattikorkeakoulu
Toimipiste
Laurea Yhteinen
Opetuskielet
- Englanti
Paikat
0 - 30
Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Opettaja
- Petri Miinalainen
Vastuuopettaja
Petri Miinalainen
Ryhmät
-
CCM218SYComplementary competence (bachelor’s studies), S18, Services
Osaamistavoitteet
Managing online visibility and presence with interesting and engaging contents is one of the major issues in digital marketing. During this course we study different aspects of this and students learn to produce, publish and manage online content from the business perspective and understand the importance of stories, product information, multimedia content, and other online content in creating an online presence for a tourism business.
After successful completion of the course the student
- knows different methods to do pre-research of social media visibility, target groups etc.
- can use keywords in effective marketing and social media contents
- is able create a paid campaign in internet and social media
- analyzes the success of social media efforts and gives grounded solutions based on them
- manages social media channels and contents in co-operation with customers
Arviointiasteikko
H-5