Marketing Communications (10 cr)
Code: V1581-SKV1811
General information
Enrollment
14.05.2018 - 31.05.2018
Timing
28.08.2018 - 21.12.2018
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Degree programmes
- Kauneudenhoitoalan koulutus (SKV2), Laurea Tikkurila (Finnish)
Teachers
- Pertti Vuorinen
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
SKV218SNKauneudenhoitoalan koulutus, päivätoteutus, S18, Tikkurila
Learning outcomes
The student is able to
- plan the marketing communications of a company in the cosmetics sector
- evaluate the use of the competition methods of marketing in all-inclusive marketing of a company
- determine the target group of marketing
- plan the digital marketing of a company
- analyse factors that shape images in the marketing in the cosmetics sector
- produce visual marketing material
Grading scale
H-5