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Marketing Communications (10 cr)

Code: V1581-3002

General information


Enrollment

18.05.2020 - 24.05.2020

Timing

01.09.2020 - 18.12.2020

Number of ECTS credits allocated

10 op

Virtual proportion

3 op

RDI proportion

1 op

Mode of delivery

70 % Contact teaching, 30 % Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Tikkurila

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)

Teachers

  • Jyrki Innanen
  • Auli Hietanen
  • Jussi Järvi

Teacher in charge

Auli Hietanen

Groups

  • PKV220SN
    Kauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S20, Tikkurila

Learning outcomes

The student is able to
- plan the marketing communications of a company in the cosmetics sector
- evaluate the use of the competition methods of marketing in all-inclusive marketing of a company
- determine the target group of marketing
- plan the digital marketing of a company
- analyse factors that shape images in the marketing in the cosmetics sector
- produce visual marketing material

Grading scale

H-5