Marketing Communications (10 cr)
Code: V1581-3002
General information
Enrollment
18.05.2020 - 24.05.2020
Timing
01.09.2020 - 18.12.2020
Number of ECTS credits allocated
10 op
Virtual proportion
3 op
RDI proportion
1 op
Mode of delivery
70 % Contact teaching, 30 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Jyrki Innanen
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV220SNKauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S20, Tikkurila
Learning outcomes
The student is able to
- plan the marketing communications of a company in the cosmetics sector
- evaluate the use of the competition methods of marketing in all-inclusive marketing of a company
- determine the target group of marketing
- plan the digital marketing of a company
- analyse factors that shape images in the marketing in the cosmetics sector
- produce visual marketing material
Grading scale
H-5