Employer Brand and Employee Experience Development (15 cr)
Code: TP00BV99-3004
General information
Enrollment
28.11.2022 - 31.12.2022
Timing
17.01.2023 - 16.05.2023
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
4 - 7
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Maija Huhta
Teacher in charge
Maija Huhta
Groups
-
HLB221SNLiiketalouden koulutus, päivätoteutus, S21, Hyvinkää
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- plan and build an employer brand based on an employer promise
- utilise different forms of labour acquisition and implement recruitment marketing
- develop the applicant experience
- build the employee experience at different stages of employment
- provide expert familiarisation
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5