Expand2eBusiness, E2eB (5 cr)
Code: TP00BO38-3001
General information
Enrollment
09.09.2019 - 15.09.2019
Timing
01.10.2019 - 20.12.2019
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
2 op
Mode of delivery
Distance learning
Campus
Laurea Tikkurila
Teaching languages
- English
- Finnish
Seats
0 - 10
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Merja Iiskola
- Arvind Sharma
- Terhi Kärpänen
Teacher in charge
Merja Iiskola
Groups
-
TOH219SY
Teaching methods
Developing project for a company and theoretical analysis as a written report.
content of the project will be agreed with the company, can be for example:
Internationalization and development of social marketing tools, developing company's webpages, SEO, social media marketing plan, content marketing (blogs, videos etc), ecommerce
Location and time
15.9.-31.12.2019
(possibly also spring 2020)
Learning materials and recommended literature
we be agreed with the Lecturer
Further information for students
Pre-knowledge: understanding of the logic of international business and/or knowledge of digital marketing tools and channels. Willingness to learn more about digital tools.
Other: Projects will be done with the companies which have been registered to participate to Expand2eBusiness -project. Some projects might be possible also during spring 2020.
Grading scale
H-5