Multichannel Marketing Communication Project (15 cr)
Code: TO00BT59-3006
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
18.01.2023 - 10.05.2023
Number of ECTS credits allocated
15 op
Virtual proportion
10 op
RDI proportion
6 op
Mode of delivery
34 % Contact teaching, 66 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
1 - 15
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Tero Uusitalo
Teacher in charge
Tero Uusitalo
Scheduling groups
- Avoin AMK (Size: 10. Open UAS: 10.)
Groups
-
TOH222SYTäydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
- Open UAS
Content
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
The study unit is replaces the previously offered study unit R0288 Marketing Communications.