Customer Insight (5 cr)
Code: TO00BL03-3002
General information
Enrollment
03.02.2020 - 09.02.2020
Timing
01.03.2020 - 13.05.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
TOH219SY
Learning outcomes
The student is able to:
- identify the factors related to purchasing behaviour and utilise them in customer work
- utilise customer data and qualitative research as a source for building customer understanding
- develop business opportunities based on customer understanding
Grading scale
H-5