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Sales and Managing Customerships (10 cr)

Code: TO00BL02-3006

General information


Enrollment

25.11.2019 - 01.12.2019

Timing

29.01.2020 - 22.04.2020

Number of ECTS credits allocated

10 op

RDI proportion

5 op

Mode of delivery

Contact teaching

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Eeva Miettinen
  • Johanna Lunkka

Teacher in charge

Johanna Lunkka

Groups

  • TOH219SY

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5