Sales and Managing Customerships (10 cr)
Code: TO00BL02-3005
General information
Enrollment
18.05.2020 - 24.05.2020
Timing
21.09.2020 - 07.12.2020
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
4 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Kirsi Maste
- Johanna Lunkka
- Veera Lassila
Teacher in charge
Johanna Lunkka
Groups
-
TOH220SY
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Grading scale
H-5