Sales and Managing Customerships (10 cr)
Code: TO00BL02-3003
General information
Enrollment
04.02.2019 - 10.02.2019
Timing
01.03.2019 - 15.05.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea common
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Johanna Lunkka
- Veera Lassila
Teacher in charge
Johanna Lunkka
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Grading scale
H-5