Study Guide

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company

Project content: Competitive Benchmarking and Partner Search in the Meeting/Event Industry. The client is a meeting and conference office whose aim is to expand into international markets. The potential target markets include Sweden, Denmark, UK and Germany. The task is also the mapping of potential partners.


This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Location and time

Project meetings on Wednesdays 12-13
The invitation of the project briefing (when project starts) will be sent by e-mail.

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Forms of internationality

Study is suitable for exchange students

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project. Level II.