Study Guide

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company

Project content: Market Research and Go-to-Market Plan, footwear market, target market Japan

The aim of the project is to conduct a market research and go-to-market plan for a footwear brand. The company manufactures ecological footwear respecting the Finnish handicraft traditions, and this image of ecological-Finnishness-handicraft production is believed to be strong among the Japanese customers. The company has a long tradition in the Finnish footwear production and market for almost 100 years. The strategic goal of the family company is to become even stronger as an international supplier in its own strong product segments utilizing digitalization. This means investing in digitalization, e-commerce, digital marketing, supply chain management and monitoring. Before technical implementations of e-commerce or digitization projects, a market research of the Japanese export market has to be carried out. This means benchmarking of the competitors in the Japanese footwear market, creation of potential buyer profiles, defining sales channels, and also a go-to-market plan. Welcome to carry out this market research around a concrete and exciting product!


This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entreprenership.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Location and time

Pre-briefing on Wednesday, January 13th, 2021 at14.00 - 15.00
Briefing on Wednesday, January 20th, 2020 at 09:00 - 10.00
Project meetings on Wednesdays at 9:00 - 10:00

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Forms of internationality

Study is suitable for exchange students

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.