SB: International Market Research of Marketing and Analysis Business Tools (15 cr)
Code: SB00BK88-3001
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
19.08.2019 - 16.12.2019
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
3 - 5
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Pyry Airaksinen
- Annemari Kuhmonen
Teacher in charge
Annemari Kuhmonen
Groups
-
HLBV19SN
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: International market research of marketing and analysis business tools globally and focusing on northern European countries.
Create and develop digital services and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Forms of internationality
Study is suitable for exchange students
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project.