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International Market Development in Selected European Countries, Competitor research, Segmentation, Market Entry Modes (15 cr)

Code: SB00BK87-3002

General information


Enrollment

25.11.2019 - 01.12.2019

Timing

15.01.2020 - 13.05.2020

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

15 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea university of applied sciences

Campus

Laurea Hyvinkää

Teaching languages

  • English

Seats

2 - 4

Degree programmes

  • Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)

Teachers

  • Pyry Airaksinen

Teacher in charge

Pyry Airaksinen

Groups

  • HLBV19SN

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: International Marketing in digital environment. Create and develop digital services
- develop and use digital tools for marketing purposes in international environment. Content marketing, social media marketing.

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Forms of internationality

Study is suitable for exchange students

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.