Digital Marketing in Industrial Wholesale Sector, Social Media Campaign Planning & Implementation (15 cr)
Code: SB00BK83-3005
General information
Enrollment
07.12.2020 - 31.12.2020
Timing
01.01.2021 - 24.05.2021
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
7 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Pyry Airaksinen
Teacher in charge
Pyry Airaksinen
Groups
-
HLBV20SNLiiketalouden ydinosaamisen P2P-projektit
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Digital marketing planning and implementation in B2B markets. Target group analysis, channel selection and marketing message development.
This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
This is a Finnish business looking to develop digital marketing communications; social media marketing and blogging as well as as marketing segmentation are important.
Location and time
Project meetings on Tuesdays 9-10
The invitation of the project briefing (when project starts) will be sent by e-mail.
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Forms of internationality
Study is suitable for exchange students
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project. Criteria Level II is used.