54% Face-to-face, 46% Distance learning
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.
Project content: International marketing plan development in service sector in selected target countries. Segmentation, developing marketing messages suitable for target audiences and implementing the plan in selected channels and countries.
Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Evaluation criteria will be gone through in the beginning of the project.
Evaluation criteria level II is used.
01.08.2020 - 31.12.2020
18.05.2020 - 15.08.2020
3 - 5
Laurea Yhteinen (not translated)
HLB2 Liiketalouden koulutus, Laurea Hyvinkää (Finnish)
Study is suitable for exchange students
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Project meetings on Tuesdays 10-11
The invitation of the project briefing (when project starts) will be sent by e-mail on Aug. 2020