Study Guide

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Planning the market entry to the Swedish market, social media activity boost in construction business. Create and develop digital services and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes (coaching sessions on Mon or Tue)
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Location and time

Project meetings on Wed 10-11
The invitation of the project briefing (when project starts) will be sent by e-mail on Jan. 2019.

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment
and targets.

Forms of internationality

Study is suitable for exchange students

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8
hours for independent work.

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.