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SB-project: Innovative New Product Launch within Construction Sector, Creative Solution Development and Launch Campaign Planning (15 cr)

Code: SB00BI79-3001

General information


Enrollment

14.05.2018 - 31.05.2018

Timing

03.09.2018 - 21.12.2018

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

15 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • English

Seats

2 - 4

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen
  • Katriina Knuuti

Teacher in charge

Katriina Knuuti

Scheduling groups

  • Ensisijainen projektini (Size: 4. Open UAS: 0.)
  • Toissijainen projektini (Size: 4. Open UAS: 0.)

Groups

  • HLBV18SN

Small groups

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: The team will develop a launch campaign and a creative solution (advertising) for a new product launch in an international market. Construction goods business.
This project can also produce knowledge and credits in other modules, marketing&sales, competence in business management and entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No (coaching sessions on Wed or Thu) If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules. Laurea reserves the right to make changes.

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment
and targets.

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8
hours for independent work.

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.