SB-project: Innovative New Product Launch within Construction Sector, Creative Solution Development and Launch Campaign Planning (15 cr)
Code: SB00BI79-3001
General information
Enrollment
14.05.2018 - 31.05.2018
Timing
03.09.2018 - 21.12.2018
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
2 - 4
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Pyry Airaksinen
- Katriina Knuuti
Teacher in charge
Katriina Knuuti
Scheduling groups
- Ensisijainen projektini (Size: 4. Open UAS: 0.)
- Toissijainen projektini (Size: 4. Open UAS: 0.)
Groups
-
HLBV18SN
Small groups
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: The team will develop a launch campaign and a creative solution (advertising) for a new product launch in an international market. Construction goods business.
This project can also produce knowledge and credits in other modules, marketing&sales, competence in business management and entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No (coaching sessions on Wed or Thu) If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules. Laurea reserves the right to make changes.
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment
and targets.
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8
hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project.