(15 cr)
Code: SB00BI53-3001
General information
Enrollment
14.05.2018 - 19.08.2018
Timing
03.09.2018 - 21.12.2018
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
2 - 4
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Teppo Leppälahti
- Tero Uusitalo
Teacher in charge
Teppo Leppälahti
Scheduling groups
- Ensisijainen projektini (Size: 4. Open UAS: 0.)
- Toissijainen projektini (Size: 4. Open UAS: 0.)
Groups
-
HLBV18SN
Small groups
Teaching methods
Implementation: P2P-project together with co-operation partner
Content:
- Market analysis
- Segmentation
- Service Design
- Test marketing
- Sales
Guiding and Communication:
Project Brieffing: 5.9.2018 Klo 10:00-11.30, Room 1-8, Hyvinkää Campus
Learning materials and recommended literature
Sources connected with the project.
Co-operation with working life and/or RDI
Company assignment
Important dates
Project Brieffing: 5.9.2018 Klo 10:00-11.30, Room 1-8, Hyvinkää Campus
Project meetings with the lectures every week: wednesday 10.00-11.00
Porject will be finished before Christmas
Forms of internationality
Working language English.
Focus: Service export. Market analysis of target countries and test marketing.
Students workload
Team work one day(8h) in a week. Individual work 8h/week.
Grading scale
H-5
Evaluation methods and criteria
Assesment criteria: https://laureauas.sharepoint.com/sites/pwa/Projects.aspx