From an Idea into a Product (5 cr)
Code: R0396-3001
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
26.08.2019 - 20.12.2019
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Teija Hyppönen-Paloheimo
- Auli Hietanen
- Sari Viitala
- Jussi Järvi
- Nina Lahtinen
Teacher in charge
Auli Hietanen
Groups
-
TOP219SY
Learning outcomes
Student is able to
- search for and apply the latest trends of the cosmetics industry
- analyse the reliability of the information about a raw material in a cosmetics advertisement
- analyse the marketing solutions, advertising text and visual implementation of a cosmetics advertisement
- plan cosmetics advertising that follows legislation and good advertising practices
Grading scale
H-5