Cosmetics Brand (10 cr)
Code: R0394-3001
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
07.01.2019 - 21.05.2019
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Auli Hietanen
- Sari Viitala
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
TOP218SYTäydentävä osaaminen (amk-tutkinto), S18, Palvelualat
Learning outcomes
Studentis able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- understand the value of a brand in producing value to customers
- assess the significance of design and technical planning of cosmetics packaging from different points of view
- apply the sustainable development principle
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- understand the launching process as part of the brand's marketing communications
apply the competition methods of marketing to the launching process
Grading scale
H-5