Skip to main content

Cosmetics Brand (10 cr)

Code: R0394-3001

General information


Enrollment

26.11.2018 - 02.12.2018

Timing

07.01.2019 - 21.05.2019

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea university of applied sciences

Campus

Laurea Tikkurila

Teaching languages

  • Finnish

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat

Teachers

  • Auli Hietanen
  • Sari Viitala
  • Jussi Järvi

Teacher in charge

Auli Hietanen

Groups

  • TOP218SY
    Täydentävä osaaminen (amk-tutkinto), S18, Palvelualat

Learning outcomes

Studentis able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- understand the value of a brand in producing value to customers
- assess the significance of design and technical planning of cosmetics packaging from different points of view
- apply the sustainable development principle
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- understand the launching process as part of the brand's marketing communications
apply the competition methods of marketing to the launching process

Grading scale

H-5