Event Marketing (5 cr)
Code: R0384-3001
General information
Enrollment
14.05.2018 - 31.05.2018
Timing
06.09.2018 - 29.11.2018
Number of ECTS credits allocated
5 op
RDI proportion
3 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Veera Lassila
Teacher in charge
Veera Lassila
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able
- to plan and realise an event and its marketing
- to utilise an event in the management of customer relations
- to monitor and measure the realisation of an event's objectives
Grading scale
H-5