Study Guide

Learning outcomes

The student is able to
- identify the role of services in international trade
- define internationalization strategies of servicesand determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors

Teaching methods

This course is designed for Laurea bachelor students interested in building a career in international business. The course focuses on the service sector, the fastest growing business sector that offer great potential for companies seeking growth in international markets. We expect you to have basic knowledge of service business incl. marketing.
After taking the course you will be able to:
- identify the role of services in international trade
- define internationalization strategies of services and determinants of success in exporting services
- analyse internationalisation modes of service companies in different sectors
Study unit will be implemented completely on-line. It consists of four chapters
Ch 1. Orientation
Ch 2. Landscape of service export
Ch 3. Service export modes
Ch 4. Service export case
Each chapter has a set of independent assignments. Assessment criteria will be informed for each assignment separately. Assignments will be graded by points (total 100 points).
There will be one online clinic for each chapter (see timetable below) to support your learning.
The course platform will be Optima and we will utilise Zoom Video Communications for Online Clinics.
Proceed through the chapters in a cronological order. After having studied each chapter do the tasks related to the chapter you have studied. Then study the next chapter. The course is designed so that you can do it in your own pace.
However, pay attention to the deadlines for each chapter. The deadlines are there to structure your work and are to be obeyed. They will enable you to progress with the pace of your peers and also to get the most out of the discussions. If you for some reason cannot meet the deadline, remember to inform the lecturer in advance on the delay.
You will receive feedback for the tasks that you have returned by the deadline. Also delayed tasks (Chapters 1-3) that are returned before May 27th will be assessed, but no feedback will be given for them. So please pay attention to the deadlines and time your work!

Location and time

Online (Optima platform)

Learning materials and recommended literature

All materials will be available on the platform.

Important dates

Timetable
- March 10th 2019 Course platform opens in Optima
Orientation
- TBA Q/A online clinic
- March 25th 2019 Deadline
Landscape of Services Export
- TBA Q/A online clinic
- April 15th 2019 Deadline
Service Export Modes
- TBA Q/A online clinic
- May 6th 2019 Deadline
Service Export Case
- TBA Q/A online clinic
- May 27th 2019 Deadline
May 27th 2019 also Final Deadline for all assignments (no feedback for delayed submissions)

Further information for students

Basic knowledge of service business incl. marketing is expected from the participants.

Grading scale

H-5

Evaluation methods and criteria

Study unit consists of independent assignments. Assesment criteria will be informed in each assignment.
Passing the Orientation assignments will confirm your participation to this course.
Assignments will be graded by points (total 100 points).
Orientation assignments max 10 points
Landscape of International Service Business -assignments max 30 points
Service export modes -assignments max 30 points
Service export Case -assignments max 30 points
The points will be accumulated during the course and transferred to grades as follows
0 - 45 points = Fail
45 - 54 points Satisfactory (1)
55 - 64 points Satisfactory (2)
65 - 74 points Good (3)
75 - 84 points Good (4)
85-100 points Excellent (5)