Study Guide

Learning outcomes

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Teaching methods

In this course student will learn how to enter in international market and what it takes for an small and midsize business to enter a new market area.
After this course the student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalization for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

In this course we are cooperating with an interesting Finnish company. The company has begun to enter the international market in the near future and is very interested in finding new potential target countries, networks and sales channels. Students are able to help our partner with their new ideas, findings and great market entry plans!

Learning materials and recommended literature

Material of the course will be given in start of the course.

Co-operation with working life and/or RDI

In this course we will work closely with our business partner (https://kuivalihakundi.com/). Students will learn a lot about SME entering the international markets. We will also cooperate with business founders and visit in market entry event.

Important dates

Check the study schedule in Tuudo.

Students workload

Lectures 30%
Essay 20%
Project work 50%

Grading scale

H-5

Evaluation criteria, fail (0)

If student does not submit his / her assignments, essay or do not participate in meetings and classes, she / he will fail the course. Also if the assignment are not done according to the instructions, teacher can give evaluate the course as failed.

Evaluation criteria, satisfactory (1-2)

Student is able to..
- follow the instructions
- understand the most important concept of the course
- understand the most important concept of the essay assignment
- find and use sources for the essay

Evaluation criteria, good (3-4)

Student is able to...
- active independently according to the instructions
- take an active role in project team
- use learned new words around the topic
- understand the most important concepts of the course and see and analyze them in bigger picture
- understand and analyze the concept of the an essay assignment and reflect his/her own skills and learnings under the topic
- find and use sources and apply them in the topic of the essay

Evaluation criteria, excellent (5)

Student is able to...
- active in independent, developing and active way
- take an active and developing role in project team
- use the professional language and new learned words around the course topic
- see the concept of the course in wider picture and analyze it
- understand and analyze the concept of the essay assignment and reflect his/her own skills and learnings under the topic
- find and use sources widely and apply them in the topic of the essay