Study Guide

Learning outcomes

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Teaching methods

This course is an online course.

The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.

Location and time

This is an online course.

Learning materials and recommended literature

E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks

Co-operation with working life and/or RDI

The students will step by step develop a marketing plan for a new foreign target market of an existing or a fictional company.

Important dates

1.2.2021 The course starts. Please introduce yourself in Canvas to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students).
17.5.2021 DL of the final report, Marketing plan. .
24.5.2021 and 31.5.2021 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Forms of internationality

This course is suitable for the exchange students.

Content and scheduling

1. Global marketing today - recommended DL 22.2.2021
2. Analysis of the target market - recommended DL 15.3.2021
3. Marketing strategy - recommended DL 5.4.2021
4. Entry modes - recommended DL 26.4.2021
5 . Marketing plan - DL 17.5.2021

There are two retake dates, 24.5.2021 and 31.5.2021. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Grading scale

H-5

Evaluation methods and criteria

BACHELOR'S DEGREE INITIAL STAGE STUDENTS
EXCELLENT
grade 5
Students are able to:
• Apply professional concepts expertly.
• Comply with occupational safety instructions responsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.
GOOD
grade 3
Students are able to:
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..
SATISFACTORY,
grade 1
Students are able to:
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.