Market Entry (10 cr)
Code: R0301-3005
General information
Enrollment
04.02.2019 - 10.02.2019
Timing
01.03.2019 - 23.06.2019
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea common
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Tuula Perätalo
- Ove Backlund
Teacher in charge
Tuula Perätalo
Groups
-
CCH218SY
Learning outcomes
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Teaching methods
There are no contact lessons during this study unit. Students work online.
Forms of internationality
Study is suitable for exchange students
Further information for students
Please note that there will be a briefing session of the course in Leppävaara on Friday March 1 at 9-11.30 am. Place to be confirmed in due course. Participation is compulsory.