Market Entry (10 cr)
Code: R0301-3001
General information
Enrollment
14.05.2018 - 14.06.2018
Timing
27.08.2018 - 21.12.2018
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
2 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- English
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Tuula Perätalo
- Ove Backlund
Teacher in charge
Ove Backlund
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Teaching methods
There are no contact lessons during this study unit. Students work online.
Further information for students
Please note there will be a briefing session of the course in Leppävaara on September 7 at 9-11.30 am. Place to be confirmed in due course. Preliminary course instructions can also be found in the Optima course folder from August 27 onwards.