Study Guide

Learning outcomes

The student is able to
- build a comprehensive website
- create customer-focused content to the website and integrate with social media
- maintain and update a website
- build analytics and SEO capabilities

Teaching methods

This is an online course.
This course is designed for Laurea bachelor students interested in building a career in marketing or supporting modern marketing function in an organization. The course focuses on Wordpress, the most popular Content Management System for websites.
Assignments are individual tasks, certain assignments can be done with other student(s).

Learning materials and recommended literature

To be announced in the learning platform.

Alternative completion methods of implementation

No options in the course, normal recognition of prior learning and demonstration of competence are applied. If you have prior competence in service design, please, contact the responsible teach as soon as possible.

Important dates

Dates for deadlines and online cliniques will be announced in the learning platform.

Students workload

5 ects ~ 140 hours

Content and scheduling

The following assignments are included in the study unit.
Why wordpress / orientation assignments
Basics of Wordpress -assignments
Advanced features -assignments
Content planning -assignments
Case assignment

Grading scale

H-5

Evaluation methods and criteria

Study unit consists of independent assignments. Assesment criteria will be informed in each assignment.
Assignments will be graded by points (total 100 points).