Digital Analytics and Consumer Insight (5 cr)
Code: R0296-3002
General information
Enrollment
04.02.2019 - 10.02.2019
Timing
01.03.2019 - 31.05.2019
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea common
Teaching languages
- English
Seats
0 - 80
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Asko Mononen
Teacher in charge
Asko Mononen
Groups
-
CCH218SY
Learning outcomes
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data
Teaching methods
This is 100% online course, done in www.eliademy.com - platform.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
Location and time
Online. March 1 - April 30, 2019.
Learning materials and recommended literature
All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.
Alternative completion methods of implementation
If you already have valid Google Analytics certificates and have made projects on this field, there's possibility to demonstrate your earlier competence without completing this course. In this case, contact asko.mononen@laurea.fi
Co-operation with working life and/or RDI
Not included in this online course.
Important dates
Course is open during March-April 2019.
Forms of internationality
Study unit is suitable for exchange students.
Content and scheduling
Self-paced studies between March-April, 2019.
Further information for students
The link to www.eliademy.com -learning platform will be provided for accepted students in separate email.
Grading scale
H-5
Evaluation methods and criteria
See below.
Evaluation criteria, fail (0)
Student fails to complete Google analytics certificates and other assignments by deadline.
Evaluation criteria, satisfactory (1-2)
Student completes at least 1/4 Google Analytics Academy-course and partially completes given assignments.
Evaluation criteria, good (3-4)
Student completes Google Analytics Academy-courses (4 certificates) and is active in course's discussion forums.
Evaluation criteria, excellent (5)
Student completes Google Analytics Academy-courses (4 certificates), is active in course's discussion forums, provides several quality examples of related topics and gives constructive feedback for other students.