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Content Marketing (5 cr)

Code: R0294-TOH1811

General information


Enrollment

14.05.2018 - 14.06.2018

Timing

01.10.2018 - 21.12.2018

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

Mode of delivery

Distance learning

Unit

Laurea Tikkurila, liko

Campus

Laurea common

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Eija Lipasti

Teacher in charge

Eija Lipasti

Groups

  • TOH218SY
    Täydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages

Teaching methods

This is online course during autumn 2018.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.

There will be few webinars during the course which are recorded. The schedule for the webinars will be announced in the learning platform.

Learning materials and recommended literature

The learning material will be provided in the learning environmnent Eliademy which is used in this course.

Co-operation with working life and/or RDI

Industry certifications.

Important dates

The course will open on October 1, 2019

Students workload

This elective course is estimated to require in average 135 hours of work.

Evaluation methods and criteria

Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.

Evaluation criteria, approved/failed

Detailed information on evaluation will be provided in the learning platform.