Content Marketing (5 cr)
Code: R0294-TOH1811
General information
Enrollment
14.05.2018 - 14.06.2018
Timing
01.10.2018 - 21.12.2018
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, liko
Campus
Laurea common
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Eija Lipasti
Teacher in charge
Eija Lipasti
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Teaching methods
This is online course during autumn 2018.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
There will be few webinars during the course which are recorded. The schedule for the webinars will be announced in the learning platform.
Learning materials and recommended literature
The learning material will be provided in the learning environmnent Eliademy which is used in this course.
Co-operation with working life and/or RDI
Industry certifications.
Important dates
The course will open on October 1, 2019
Students workload
This elective course is estimated to require in average 135 hours of work.
Evaluation methods and criteria
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Evaluation criteria, approved/failed
Detailed information on evaluation will be provided in the learning platform.