The learning material will be provided in the learning environmnent Optima which is used in this course.
This is online course during autumn 2019.
The language used in the course is English.
The main themes of the course are:
- Content strategy and process
- Creating content for your organization
This is an intensive course and requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the coure there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced here latest on August 30th and in the learning platform once it opens.
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
01.10.2019 - 20.12.2019
13.05.2019 - 26.05.2019
Laurea university of applied sciences
Eija Lipasti, Tiina Leppäniemi
The level 2 evaluation criteria are used in this course.
CCH2 Complementary competence (bachelor’s studies in English) 2019, Business, administration and law
The normal AHOT/Competence Demonstration as instucted in link.laurea.fi.
You will do the course assignments for an orgaization of your choice.
The course will open on October 1, 2019
This elective course is estimated to require in average 135 hours of work.
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
The course is offered completely online.
Detailed information on evaluation will be provided in the learning platform.