Customer Relationship Management (10 cr)
Code: R0290-TOH1811
General information
Enrollment
14.05.2018 - 31.05.2018
Timing
28.08.2018 - 16.11.2018
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
6 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Otaniemi
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
30 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Johanna Lunkka
- Veera Lassila
Teacher in charge
Johanna Lunkka
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able
- to describe the customer's purchase process and communicate about the benefits produced for customers
- to analyse the factors related to purchasing behaviour
- to identify the different roles taken on by company management
- to gather and utilise data on customers
- to create a customer relationship management plan and organisation
- to select operative measures for sales and marketing
Grading scale
H-5