Marketing Communications (10 cr)
Code: R0288-TOH1811
General information
Enrollment
14.05.2018 - 31.05.2018
Timing
28.08.2018 - 21.12.2018
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Further information
The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.