Marketing Communications (10 cr)
Code: R0288-3005
General information
Enrollment
23.11.2020 - 17.12.2020
Timing
28.01.2021 - 29.04.2021
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
8 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
- Katriina Reponen
Teacher in charge
Riikka Siuruainen
Groups
-
TOH220SY
Learning outcomes
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.