Marketing Communications (10 cr)
Code: R0288-3004
General information
Enrollment
18.05.2020 - 24.05.2020
Timing
24.09.2020 - 31.12.2020
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
- Johanna Lunkka
Teacher in charge
Riikka Siuruainen
Groups
-
TOH220SY
Learning outcomes
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.