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Marketing Communications (10 cr)

Code: R0288-3004

General information


Enrollment

18.05.2020 - 24.05.2020

Timing

24.09.2020 - 31.12.2020

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

5 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Leppävaara, liko

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Riikka Siuruainen
  • Johanna Lunkka

Teacher in charge

Riikka Siuruainen

Groups

  • TOH220SY

Learning outcomes

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Grading scale

H-5

Further information

The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.