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Marketing Communications (10 cr)

Code: R0288-3001

General information


Enrollment

26.11.2018 - 06.01.2019

Timing

31.01.2019 - 31.07.2019

Number of ECTS credits allocated

10 op

RDI proportion

5 op

Mode of delivery

Contact teaching

Unit

Laurea university of applied sciences

Campus

Laurea Otaniemi

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Riikka Siuruainen
  • Johanna Lunkka

Teacher in charge

Riikka Siuruainen

Groups

  • TOH218SY
    Täydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Grading scale

H-5

Further information

The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.