Brand Performance and Development (5 cr)
Code: R0287-TOH1811
General information
Enrollment
14.05.2018 - 31.05.2018
Timing
28.08.2018 - 21.12.2018
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara
Campus
Laurea Leppävaara
Teaching languages
- English
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Groups
-
CCH219SYComplementary competence (bachelor’s studies), S19, Business, administration and law
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Further information
This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.