Brand Performance and Development (5 cr)
Code: R0287-3008
General information
Enrollment
23.11.2020 - 29.11.2020
Timing
10.02.2021 - 05.05.2021
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
4 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
- Johanna Lunkka
Teacher in charge
Johanna Lunkka
Groups
-
CCH220SYComplementary competence (bachelor’s studies), S20, Business, administration and law
-
TOH220SY
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5
Further information
This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.